The Importance of SEO in Digital Marketing Strategy
As an online business owner, you must be aware of the concept of SEO (Search Engine Optimisation). It is a pillar on which marketing strategies for your business are crafted. In fact, SEO is the one which fast-tracks your business and helps compete with well-established giants. But is SEO enough to generate running business for your company? Well no, apart from being a digital marketing strategy, SEO also forms the foundation for the proper working of all other digital marketing channels. And as a business owner, it is important to understand the importance of SEO with respect to various digital marketing strategies to help increase your sales and maintain your reputation.
SEO in Social Media Marketing
Social media channels such as Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest and other such channels have a deep impact on where your company name shows up on search engine result pages. Users often turn to social networking sites to look up for more information about the company. Subsequently, Google and other search engines utilizethese social media searches to rank your company. Search engine optimisation also impacts company’s profile pages on social networking sites. For example, plagiarised content on social media profiles does not allow search engines to rank them in their search results.
SEO in AdWords and PPC Management
AdWords is an advertising platform provided by Google which works on the system of pay-per-click (PPC). AdWords are used to promote the product or services offered by your company and pay only when a user clicks the ad. These promotions appear on Google’s search engine result pages (SERPs) when user’s entre specific search terms into the Google search field. This implies that the content in the promotion must incorporate mainstream keywords. As such, the advertisement must be SEO friendly. The more keywords an advertisement contains, the higher are its chances of showing up for a specific search string. You can hire a Google AdWords agency to help you out in building your Google AdWords campaign and get more clicks from Google for less money, convert more visitors to buyers and make your online business more efficiently than ever.
SEO in Online Reputation Management (ORM)
Online reputation is the online feedback provided by individuals for a specific website or a company’s products or services. This feedback can be positive or negative and is normally given on company profile pages maintained on social networking sites. Online reputation must be overseen proactively to keep the brand name positive. Online reputation management comprises of SEO strategies to convert negative feedback, if any, into a positive one. Utilising SEO, digital marketers can recognize negative reputation that has been given to a specific company or site and work towards making it positive.
SEO in Content Marketing
Content plays a crucial role in website SEO. The content on your business website should be SEO friendly that is, should contain relevant keywords and also these keywords should be updated periodically to ensure high page ranks on search engines. Keywords need to be updated because they continue changing every once in a while according to client preferences both locally and around the world. So a website must be prepared to incorporate these keywords into its content. Other than refreshing keywords, sites should likewise showcase fresh content for search engines to continue crawling through them and maintain them in their search results. That is why most business websites cater to this SEO requirement by routinely posting new content and releasing new posts on their social media pages.
So, in the end, SEO is the foundation of all digital marketing strategies that can be employed to drive traffic to your website, raise the profile of your business and provide you with insights into your site visitor’s surfing habits.
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